With the population getting lazier each day, business owners are constantly looking for (and implementing) strategies that make customers' work easier when searching for products and services online. One such strategy that is making waves is Voice Search. According to Google, one in two mobile device users use Voice-Search every single day. And by 2020, half of all mobile searches will be voice-based. Therefore, it's vital that you optimize your business website for Voice Search if you want to remain competitive today and in the future. With that in mind, here are tips on how to optimize your website for Voice Search:
1. Make sure your business website loads quickly
Face it; everybody hates a slow-loading web page when searching for a product or service online. So, if your web pages’ load slowly, you're more likely to lose a ton of traffic from Voice Search. Google states that a fast-loading website should take 4.6 seconds or fewer. Use Google Page Speed Insights to test the speed of your website before you begin operations.
2. Include more questions in your content
According to a recent Google survey, voice search users felt like they were talking to a real person. And human interactions can help you make more sales. People who search for products or services using Voice Search mainly ask questions. Therefore, including questions in your content will help you get a lot of traffic and sales from Voice Search. Of course, keywords are still important when optimizing your website for Voice Search, but ensure to use long tail keywords that are conversational. And to increase your chances of success, find long tail keywords that your audience is likely to ask.
3. Provide answers to your questions
Of course, voice searchers who land on your website expect to find answers to their questions. If they don't find answers to what they are asking for, they will abandon your website and head to the competition. And that means loss of potential sales. So, ensure that every question in your content has a useful answer.
4. Create fresh content always
Your website is more likely to appear on top of voice search results if you produce fresh, high-quality and evergreen content, always. Because of rapid advances in technology, things change quickly these days. Strategies that worked 3 months ago may not work today. So, make sure you're always looking out for what's trending in your niche and create new content about it If you can't produce fresh content frequently, you can adjust/update your existing content to reflect the changes in the marketplace.
5. Maintain your business listings clean
If you want to appear on top of local Voice Search, it's important that you keep your business listings clean. You also need to keep your business name, phone numbers, and address consistent. Google says that businesses (globally) lose about $10.3 billion annually due to inaccurate or missing listings. That's why it's important to provide accurate business data to your prospective and existing customers.
With technology expanding at the speed of light, voice search usage will double by 2020. Therefore, if your business website is not optimized for voice search, you'll lose a ton of traffic and potential sales. So, make sure you are always on top of things by implementing these voice search optimization strategies. If you live in Delhi, you can find expert SEO consultant in Delhi to optimize your website for Voice Search.